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Senior Digital Marketing Executive – 12 Month FTC

£24,000 - £33,000
Surrey
CR/14590
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£29,000 per annum plus fantastic benefits including £4,000 bonus!

Location:             Croydon, CR9

Key Skills:           Digital Marketing, SEO, Email campaign, Google Analytics, Database Marketing, Web, Email, Social Media, SEM, A/B Testing, open rate, click rate, schedule, campaign analysis and reporting, CRM strategy, Copywriting, Excel, Web Analytics.

 

The Senior Digital Marketing Role:

Is working for an incredibly successful large corporate, who operate multi-nationally.  They have an exciting opportunity available for a Senior Digital Marketing Executive.

Reporting to the Digital Marketing Manager, you will execute and further develop the acquisition strategy for our Direct brand and products (travel insurance, car warranty and breakdown services) and for a range of B2B clients.

Working closely with the rest of the digital team (conversion and retention), to ensure that you not only achieve your personal targets but also contribute to the achievement of the overall department targets, you will be responsible for the budgets and for the sustained growth and optimisation of our PPC Campaigns, Social Ads, Affiliates and Aggregators. This will include both hands-on daily optimisation of campaigns, as well as providing more top level strategy.

Your key responsibilities will be:

SEM and Social Ads:

  • Develop and tactically execute online customer acquisition strategies and campaigns for our client’s products and our own brand;
  • Drive and execute large-scale paid search (PPC) campaigns in the AdWords interface and Bing Ads; plus Facebook, display, remarketing, and YouTube ads, setting up the accounts, creating the copy for the ads and optimising daily;
  • Provide ongoing management and optimization of these campaigns with a heavy emphasis on ROI and CPA, controlling the total budgets;
  • Provide feedback and monitor closely the performance of one of our brands through a digital agency, keeping them updated on the products and supporting with the growth of the account;
  • Provide valuable input to the design team to jointly create banners, landing pages and other formats for the online acquisition;
  • Develop strong relationship with our external digital agency to drive better results;
  • A/B Testing;
  • Report and present the results of the campaigns monthly to the B-partners and internally;
  • Keep up to date with the new digital tools and embrace the relevant ones for testing and continuous develop our acquisition strategy.

The Senior Digital Marketing Candidate:

Skills & knowledge

  • A minimum of 2 years of experience and evidence of running complex campaigns on a variety of digital marketing platforms including Google and Facebook;
  • Proven track record of managing at least £15,000/month paid search budget;
  • Hands-on with complex PPC accounts, and consider yourself an advanced user of Google AdWords, Bing and Facebook Advertising tools;
  • Highly analytical, inquisitive and target driven with the proven ability to deliver ROI from PPC campaigns, with a highly commercial approach to data, extracting actionable insights;
  • Strong oral & written communication skills
  • Confident public speaker with the ability to present both internally and to clients
  • Good knowledge of web analytics - Google Analytics.
  • Digital marketing and e-commerce disciplines

Priority will be given to candidate with relevant experience within a similar role.

In return the client is offering a generous basic salary, with good benefits including a £4,000 bonus as well as the chance to work with a huge national organisation and well-known brand that is currently growing. Sound interesting and something you would love to be part of? Apply today!

 

Key Skills:           Digital Marketing, SEO, Email campaign, Google Analytics, Database Marketing, Web, Email, Social Media, SEM, A/B Testing, open rate, click rate, schedule, campaign analysis and reporting, CRM strategy, Copywriting, Excel, Web Analytics.

Due to the amount of CVs we receive we will only be able to contact you if your application is successful.  YourRecruit (IT) Ltd does not discriminate on the grounds of age, race, gender or disability and complies with all relevant UK legislation.

Key Skills: Digital Marketing, SEO, Email campaign, Google Analytics, Database Marketing, Web, Email, Social Media, SEM, A/B Testing, open rate, click rate, schedule, campaign analysis and reporting, CRM strategy, Copywriting, Excel, Web Analytics.