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SEO & PPC Executive

£22,000 - £27,000
Kent
CR/14682
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Salary: Up to £27,000 plus fantastic benefits

Location: Westerham / Biggin Hill

Key Skills:           SEO, PPC, Search Engine, Pay Per Click, Executive, Strategies, Campaigns, Social Media, YouTube, Facebook, Twitter, LinkedIn, KPIs, Hubspot, Marketo, Pardot

 

My client have been providing online short term cash loans since 2004 and during this time their product offering has evolved to meet customers’ needs. Their unsecured loans are designed to meet emergency cash flow needs and their aim is to provide a straightforward solution to these needs with a simple online application process, fair affordability assessments and same day loan funding for approved applications.

 

The Designer Role:

 

We are looking to hire a dynamic and passionate SEO & PPC Executive to drive our high-quality traffic and conversions via our website. The role will report into the Marketing Manager.

 

You will be responsible for creating and implementing SEO & PPC strategies in line with overall business objectives, the candidate will also manage all PPC platforms on a day-to-day basis to ensure the delivery of channel KPI’s.

 

Duties & responsibilities

 

  • Support & manage the company\\\'s SEO strategy following Googles best practise guidelines;
  • Conduct Keyword research using a variety of SEO & PPC tools;
  • Monitor & review competitor SEO & PPC campaigns and feedback results to ensure our campaign remain best in-class;
  • Propose content & metadata recommendations based on research & analysis;
  • Work alongside team members to define content ideas;
  • Build and develop relationships & outreach strategies with key influencers and bloggers;
  • Build and develop relationships with key influencers and bloggers, implementing influencer and customer advocate programs;
  • Act as the point of contact to respond to online comments / enquiries;
  • Responsible for analysis and reporting on KPI’s, such as bounce rate, visitor numbers, cost per acquisition across organic and paid channels.

 

Personal Profile/ Experience

 

  • At least 1 to 3 years in SEO & PPC either in-house or agency;
  • Strong knowledge in SEO, PPC, YouTube Ads, Social Marketing & general online marketing;
  • Proven methods of improving inbound traffic and leads / revenue;
  • Demonstrated experience with Google AdWords, Google Analytics, Search Console, SEO tools & review platforms;
  • Experience using an automated marketing tool, desirable (Hubspot, Eloqua, Marketo or Pardot);
  • Highly organised with the ability to work to tight deadlines;
  • Experience publishing content in a website CMS (WordPress);
  • Demonstrated experience with AdWords, Google Analytics, Search Console, SEO tools & review platforms;
  • Experience in email marketing and creating work flows;
  • Experience with A/B testing.

 

What they offer: Competitive Salary, Annual Bonus (subject to eligibility), Pension Scheme, Medical Insurance, Life Assurance, 23 days holiday (rising to 28 following 5 years’ service), Perkbox Benefits.

 

Key Skills:           SEO, PPC, Search Engine, Pay Per Click, Executive, Strategies, Campaigns, Social Media, YouTube, Facebook, Twitter, LinkedIn, KPIs, Hubspot, Marketo, Pardot